Step 01
Join the collective
Apply once, connect your channels and join a community of creators who share what works.
(04)How it works
From brief to verified payout.
Luther handles the parts an agency would: sourcing creators, checking every post, and paying only for results.
01Brief
Set the brief
Choose the product, platforms, content rules and a rate per 1,000 views. Luther turns it into a campaign creators can join.
Spring DropLive
PlatformsTikTok, Reels, Shorts
Rate$1.00 / 1K views
Budget$20,000
02Post
Creators post
Vetted creators pick up the campaign and publish on their own channels. Every submission is reviewed against your brief before it counts.
@mirachenApproved
@jonas.clipsIn review
03Paid
Every view is checked before it counts.
Three checks run on every approved post. Only views that pass all three are billed to brands and paid to creators.
01Pulled at the sourceView counts come straight from TikTok, Instagram and YouTube for every approved post. Nobody self-reports a number.
02Matched to the briefPosts that miss the brief never earn. Only approved posts count toward spend and payouts.
03Filtered for fraudTraffic that looks automated, purchased or looped is removed before anything is counted.
Pricing · pay per verified viewMinimum $2,500. Unspent budget stays yours.
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Buys up to
(05)Compare
Same budget. Different receipt.
How a Luther campaign compares with the two usual ways brands buy social reach.
Paid social ads
Influencer deals
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{{ faqNum }}FAQ
Questions, answered.
Tap a question or type your own, and the answer comes straight back. Need something specific? with our team.
Brand or creator?